ONSITE HOUR

GEO/AEO's Evolution and the Rise of Agent-Led-Growth



GEO/AEO's Evolution and the Rise of Agent-Led-Growth

As AI tools reshape how customers discover and purchase solutions, traditional search optimization is giving way to a new paradigm.

This session breaks down how GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are evolving beyond rankings, what new research is showing, and what fellow portfolio companies are doing to stay ahead.

We'll also discuss the new trend of Agent Led Growth, where AI assistants actively discover, evaluate, and recommend products on behalf of users.

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Roundtable

GEO/AEO's Evolution and the Rise of Agent-Led-Growth

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Join us for an insightful webinar where we delve into the critical aspects of managing hosting costs within a modern SaaS company. This session will explore strategies for cultivating a cost-conscious culture within the R&D organization. Gain valuable insights into providing teams with visibility into the direct impact of their work on cloud costs, and discover common areas where costs can be optimized. Uncover the nuances of avoiding common mistakes that inadvertently escalate hosting expenses. Whether you're shaping the strategic direction of your organization or deeply involved in day to day cloud operations, don't miss out on this opportunity to enhance your understanding and drive impactful cost management practices in the world of modern cloud architecture.

Webinar

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Let’s Get Started

Generative Search & LLMs: The New Frontier for GTM

Watch last year's Onsite Hour to learn how GEO helps teams influence what LLMs say, cite, and surface across the buyer journey.

The search landscape is undergoing its biggest transformation in decades. With the rise of generative AI-powered search, traditional SEO and paid search strategies are no longer enough to maintain visibility. Search engines are shifting from serving URL-based results to generating AI-driven summaries, fundamentally changing how brands appear—and compete—online.

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Topics

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  • Leverage lean simplicity principles to efficiently accelerate the ability to scale and grow during Insight's exclusive LEAN ScaleUp program.
  • Execute against your 2023 Strategic Plans in a challenging economic environment by defining key strategies that drive growth and getting to tactical exaction plans that help deliver a fast start at the fiscal year launch.
  • Ensure you are getting the amost out of your current GTM tech stack and leverage peer expertise on how to evaluate current tools to identify and maximize cost savings.
  • Acquire skills on how to land KPI's that matter most to CXO's, including leading and lagging indicators, and sell the narrative with proven approaches to Storytelling & KPIs
  • Learn how to scale up your revenue organization with talent and GTM levers for rapid growth and success

Details

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  • A 1.5 day, in-person summit for Rev Ops leaders across Insight's portfolio
  • Speakers include your portfolio peers and Insight COE leaders
  • Sessions and workshops will feature a mix of topics on GTM strategies and actions to take to drive improvements and execution in the current economic environment
  • You will return to work with IRL application on key topics, new peer relationships, and strategic guidance for your company

Schedule

  • 12 PM

    Welcome and Introductions

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  • 01 PM

    Plenary Session

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  • 02 PM

    Roundtable Discussion: “What Makes an Effective Virtual Event?”

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Event Schedule

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  • 9AM - 10 AM PST

    Welcome and Introductions

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  • 9AM - 10 AM PST

    Plenary Session

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  • 9AM - 10 AM PST

    Roundtable Discussion: “What Makes an Effective Virtual Event?”

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  • 9AM - 10 AM PST

    Welcome and Introductions

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Current Speakers

Hilary Headlee

Executive Vice President, Sales & CS Center of Excellence

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Speaker 2

Executive Vice President, Sales & CS Center of Excellence

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Speaker 3

Executive Vice President, Sales & CS Center of Excellence

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CHRO LEADERSHIP SUMMIT
NYC 2023

June 19, 2019
10.00 - 15.00
The Roosevelt Hotel in New York, NY

SPEAKERS

  • Ajay Gandhi

    Executive Vice President, Marketing Center of Excellence

  • Alberto Padilla Rivera

    Vice President, IGNITE

  • Alison Sullivan

    Executive Vice President, Sales & CS Center of Excellence

  • Amir Ravandoust

    Principal, Diligence & Growth Strategy

  • Barrie Markowitz

    Executive Vice President, Marketing Center of Excellence

Speakers

  • Madilynn Castillo

    CMO
    Tulip

  • Tom Norman

    SEO & Website Manager
    Exclaimer

  • Neal Behrend

    SVP, Marketing COE
    Insight Partners

Our Sponsors

Proudly Supported By Our Sponsors

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Attendees

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  • Rose Sanders

    Senior Executive Director, SG360

  • Rose Sanders

    Senior Executive Director, SG360

  • Rose Sanders

    Senior Executive Director, SG360

  • Rose Sanders

    Senior Executive Director, SG360

  • Rose Sanders

    Senior Executive Director, SG360

  • Rose Sanders

    Senior Executive Director, SG360

Attendees

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  • Claudine Lagerholm

    Senior Vice President, Sales & CS Center of Excellence

  • Bryan Powell

    Operating Partner, Talent Center of Excellence

  • Byron Lichtenstein

    Managing Director, Diligence & Growth Strategy

  • Janette Jankowski

    Chief People Officer in Residence, Talent Center of Excellence

  • Helen Hua

    Senior Vice President, Talent Center of Excellence

  • Lucy Leonelli

    Executive Vice President, Talent Center of Excellence

FAQ’s

  • When should I fly in? Fly out?

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  • What is your favorite template from BRIX Templates?

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  • What is the start and end time of the event?

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  • Do I need to book my own accommodation?

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  • Are there COVID-19 precautions in place?

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  • Is anything required of me ahead of the meeting?

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VENUE

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VENUE

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Onsite Hour: Expert Insights, Every Week.

Onsite Hour is a weekly virtual event series designed exclusively for Insight Partners' portfolio of 500+ software companies. Every Wednesday at 12pm (ET), subject matter experts will dive into practical, high-impact topics tailored to the challenges and opportunities software operators face.

Each session is led by expert advisors from our Onsite Team, delivering insights on growth strategies, go-to-market execution, product innovation, financial optimization, and more—all in a format that’s actionable and engaging.

EXPLORE EVENTS

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Event Video

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